Cannes Man (1997)

This offbeat drama depicts the twists and turns in the life of Sy Lerner, the quintessential movie producer, when he makes a bet that he can take any kid off the street and turn him into a superstar overnight using the universal language of the festival: hype. He meets Frank Rhinoslavsky and turns him into 'Frank Rhino, one of the hottest screenwriters to hit The Cannes Film Festival since Faulkner and Hemingway.' It's not long before celebrities and producers are lining up to meet this hot young star. Dennis Hopper, Treat Williams, Johnny Depp, John Malkovich and more, all want to meet the 'next Quentin Tarantino.' Sy charms them with his own particular blend of hype and substance, and by the end of the festival, has lined up one of the great casts of all time. But Sy Lerner still has a few tricks up his sleeve for his wife, Frank Rhino and the myriad of people that have invested in this nonexistent, non-scripted film. However, the question remains, how long can an idea be sustained purely on hype? Can Sy Lerner find a way to pull off ultimate con, and truly become the one and only, 'Cannes Man'?